Underwater photographer and director Zena Holloway developed a passion for SCUBA diving and photography at the young age of 18.
Working as a diving instructor, she began her journey taking shots with an inexpensive underwater camera her mother had bought her as a gift. Zena began experimenting with the scenes she could capture with her camera. She gradually taught herself the skills needed to master one of the most technically challenging photographic techniques. Yet for her, water came first, the photography second.
Her award winning video and still credits include GQ, Vogue, Schon, Tatler, Speedo, Greenpeace, Nike, George Jensen, Sony, Mastercard, Elle Style Awards, Herbal Essences, and Kylie Minogue. Not only has her work decorated the pages and covers of magazine around the world, but her prints can be found gracing the lobbies of Trump Tower.
Her images are breathtaking, with a hint of fluid spontaneity. Sometimes ethereal and magical, her work spans both commercial and fine art with ease. Distinct creative direction in each of her editorials result in imagery evocative of mystical fairytales or a suspended reality frozen in time.